Newsletter content of yesteryear, repackaged in a fresh way or retold from a new angle, can still be very effective if executed properly. Consider reusing your old How-to’s, FAQ’s, and other content used in your previous newsletters as a time management tactic when you’re starting to gather content for the new blog or e-book.
The methods used to recycle and revamp old material, may just be the best way to launch your new endeavor online with content that you know has quality.
The following are 5 tips on recycling old newsletter content.
1. Utilize social media
First, make sure to take advantage of the opportunities social media sites provide that automatically distribute content for you throughout the web. Tools like Ratepoint will push your content out to major social networking sites such as Facebook and Twitter automatically and effectively reach audiences outside your list of subscribers.
This is the best way to make your old newsletter content accessible to potentially new subscribers of your blog.
Bundle a few of your most popular tips sheets, news articles, and how-to’s and share them in a new context by categorizing them into different themes. It will surprise you how many subscribers, who ignored the information when first released, will read them now that they’re packaged as “Favorite posts of the year” or “Most shared”.
The point is to stir the pot a little so that content normally overlooked is given another chance.
3. Past issues
Whether you’re using Facebook, Twitter, LinkedIn or somehow still making the best of Myspace, just make sure to provide links to past issues. The past issues of your email newsletters each contain valuable content that, to new subscribers, are new and enlightening information.
Readers appreciate good how-to articles that are easy to follow but equally value-oriented.
A well-received how-to article of the past should be followed up with an equally informative sequel or advancement to the next level.
For example, if the most read article of your newsletter last year is, “How to grow tomatoes” then, by all means, satiate your readers’ thirst for horticultural knowledge by providing them with, “How to start a vegetable garden!”
Apply this to any of the tips or advice on best practices you want to revisit. Review a list of tips you provided for customers and identify which of those practices are still recommended and which have expired or become irrelevant.
This is a great way to create fluidity between the older newsletters and your current blog or e-book.
Even with profiles, there are a few options for the type of content you have to offer. Maintain fluidity between the old and the new by returning to the customers showcased earlier and write an update that illustrates where they are now.
If you profiled a business in the past, write an update on how their business has changed and what new projects they’re developing.
Repurposing email newsletter content to suit a different format like a blog or e-book not only increases value to your site, it is crucial for search engine optimization. The more content you have, the more likely to have higher rankings and ultimately attract more potential clients.