The methods used to recycle and revamp old material, may just be the best way to launch your new endeavor online with content that you know has quality.

The following are 5 tips on recycling old newsletter content.

1. Utilize social media

First, make sure to take advantage of the opportunities social media sites provide that automatically distribute content for you throughout the web. Tools like Ratepoint will push your content out to major social networking sites such as Facebook and Twitter automatically and effectively reach audiences outside your list of subscribers.

This is the best way to make your old newsletter content accessible to potentially new subscribers of your blog.

2. Repackaging

Bundle a few of your most popular tips sheets, news articles, and how-to’s and share them in a new context by categorizing them into different themes. It will surprise you how many subscribers, who ignored the information when first released, will read them now that they’re packaged as “Favorite posts of the year” or “Most shared”.

The point is to stir the pot a little so that content normally overlooked is given another chance.

3. Past issues

Whether you’re using Facebook, Twitter, LinkedIn or somehow still making the best of Myspace, just make sure to provide links to past issues. The past issues of your email newsletters each contain valuable content that, to new subscribers, are new and enlightening information.

4. Follow-up

Readers appreciate good how-to articles that are easy to follow but equally value-oriented.

A well-received how-to article of the past should be followed up with an equally informative sequel or advancement to the next level.

For example, if the most read article of your newsletter last year is, “How to grow tomatoes” then, by all means, satiate your readers’ thirst for horticultural knowledge by providing them with, “How to start a vegetable garden!”

Apply this to any of the tips or advice on best practices you want to revisit. Review a list of tips you provided for customers and identify which of those practices are still recommended and which have expired or become irrelevant.

This is a great way to create fluidity between the older newsletters and your current blog or e-book.

5. Profiles

Even with profiles, there are a few options for the type of content you have to offer. Maintain fluidity between the old and the new by returning to the customers showcased earlier and write an update that illustrates where they are now.

If you profiled a business in the past, write an update on how their business has changed and what new projects they’re developing.

Repurposing email newsletter content to suit a different format like a blog or e-book not only increases value to your site, it is crucial for search engine optimization. The more content you have, the more likely to have higher rankings and ultimately attract more potential clients.

What is LikeGuide.me

Like Guide is a unique Social Travel Guide, a website that organizes the disorganized and connects the disconnected. Like Guide is listing 10 most popular places in city based on Facebook Likes, Mentions (how many people are actually talking about venue) and check-ins (how many people have been in particular place).

How and Why Like Guide was born?

If You try to search in Facebook for best “bars in Riga” or “hotels in Riga”, You can’t find by category, only results with words “bar” or “Riga” will appear. For prototype we choose travel oriented Likes: Eat, Drink, Sleep, Party, See, Do. As You can imagine, there are even more direction where it’s possible to go.

LikeGuide.me team in Garage48 Valmiera

I think we were the only team without designer.

1. Austin Nicholas (LikeGuide.me pitch author),
2. Kiril Menshikov,
3. Serge Savranchuk,
4. Rihards Sceredins,
5. Rolands Umbrovskis (Me. Joined after SelectATrip).

What’s next?

Team of LikeGuide.me will meet this week again, then we will see.

Other teams and projects at Garage48 Valmiera

All teams and projects You can find at garage48.org blog . My main aim was to join geolocation related team.

GiveGIF (winners) – Simple mobile app to take pictures and create GIF animations.

Fastr – speed reading iPad application. Fastr app will improve your reading skills, maximizing your ability to handle information that matters to you.

From very beginning I liked project idea of  “Pirmie soļi” (first steps), because I had similar project in Greece, when I was working there as volunteer, So if team of LikeGuide.me would not be ready, I bet i choose this project.

OneScanBuy – A platform for retail shops to collect orders from customers using iOS and Android mobile devices. My favorite project. Amazing job done in just 48 hours.

You need to be there – Fail fast, fail cheap

For me it was like experiment to work within wider team. I learned something new and will go to another event of Garage48.

Reach Out to Negative Reviewers

A Wall Street Journal article on online reputation management for businesses lists this as the single most important thing businesses can do to boost their online reputation. Find negative reviews on review sites and in social media, and reach out to the reviewers. Find out what made them give a negative review, and fix it if you can. At the very least, apologize for the mistake or situation that caused them to leave a negative review. On many of these sites, reviewers can change their ratings after they have a better encounter with a business, so this can be helpful.

Reach Out to Positive Reviewers, Too

Reaching out to positive reviewers is only slightly less important than reaching out to negative ones. Find the people who have left your business positive reviews, and thank them! You might get even more positive comments out of the deal, but at the very least, you’ll build customer loyalty.

Use Social Media and Press Releases to your Advantage

Another way to control your online reputation is to flood your business’s online name with good and neutral information that outweighs the bad. Obviously you can’t control what others are saying about your business, but you can use Facebook, Twitter, and press releases to flood search engines with good and neutral information about your business. This will make the negative information and comments seem less common, and it will make those marks against your business less likely to show up high in the Google rankings.

Stay On Top of It

Even if you have a great reputation online today, that could change in the blink of an eye. That’s why it’s so important that small businesses stay on top of their online reputations. There are some great, affordable tracking tools online these days. If you can’t afford tracking tools at the moment, it might be worth checking out a business credit card to help you foot the bill for a few months, as building a good online reputation can bring the business flooding in. Some cards have good business credit card rewards, as well, that can give you some perks for your business as you use the card to help pay for even a basic level of online reputation monitoring.

Be a Helpful Member of the Community

Giving out helpful information is one of the best ways to help build a great reputation online. Of course, you don’t want to give it all away, but you do want to be seen as a helpful and contributing member of the online community. This might mean giving tips in your niche on your Facebook page, or writing guest blog posts for blogs that work in your general area. Offering people helpful information nets you more customers in the long run because it tells people that you actually care about them and want to help them build better lives for themselves. That, more than anything, will gain you more customers.

Building a better online reputation for your business isn’t rocket science, but it does take planning and diligence. The best place to start is by running a search to assess your current online reputation, and to make a plan that will help you build the sterling reputation you want to have.

Today @konstruktors shared link to latest WordPress default theme TwentyTwelve, where style.css is included same way.

I still see space for optimize my code, but nice to see that I am going same way as future release of WordPress Theme.

But now that so many websites and companies are wise to the importance of producing content, you’ve got to be able to do one better. At the beginning of every industry (cars, shoes, books, etc.), he who has the biggest quantity wins. And just as with every industry, the competition grows, and it’s no longer about having the most but rather the best-however your vertical may define it.

That’s where content strategy comes in. You have a blog, and that’s good. So does (just about) everyone else. You have to make your blog and everything else you write very distinct. That goes beyond branding and right into content strategy.

Here’s the skinny on content strategy: first of all, everyone from an interactive agency to a baking supply company either has one or needs one. The content strategy streamlines your content production and gives it a purpose and a place. A content strategy is an integral part of a marketing strategy, and just like a marketing strategy, it is highly specific to each company. There are, however, some general principals to get you started.

First: Know what your market is looking for

If you sell anything related to technology, are you writing and distributing press releases on a regular basis? SEO companies need to be on top of the latest search engine algorithm updates, and they need to let their market know that they are ahead of the game. Send out a press release giving your take on the latest update, gadget, whatever and talk about what you’re doing to evolve. Some companies maybe don’t need a press release as much as they need a white paper or Webinar or blog post. Find out what you’re missing.

But almost every company could find a way to expand. That’s the second rule.

Second: Repurpose your content

You know how Seth Godin keeps preaching to work smart instead of hard? I would listen if I were you. Like I said earlier, it’s not about producing more content; you just need to produce something relevant. And whether you’re a one-man band or a 200-employee outfit, no one has the capacity to create everything from scratch. Host a Webinar, and then post the audio as a Podcast. Take the transcript and make it a blog post. You can reverse it and use a blog post as the base for a Webinar transcript. Don’t do the same work twice.

Third: Whatever you do, do it regularly

Going back to SEO, you can pick a keyword for which you want to rank and then spend a week, a month, or a quarter producing content around that very specific keyword. Offer to do guest blog posts for interested people in the market, and link back to yourself. You can thereby create more content on that keyword than anyone else in the market has. Visitors will come back to you week after week to find out the latest on a certain topic. Are you a mechanic? Write about spark plugs. Get in deep. Go so far into the topic that readers could practically rebuild a spark plug from a gum wrapper and a rubber band. You are now the authority, and visitors-and Google-will love you.

Have you been implementing a content strategy lately? Tell me about it or ask questions in the comments!

1) Search Engine Optimization

I would venture to guess that most people don’t know what search engine optimization, but you as a business owner most definitely have. This is the process of choosing keywords that your website is relevant for, and causing Google and the other search engines to rank your site for those keywords (optimally yours would show up higher than your competitors.)

Many small businesses don’t even have a website, or have such a small budget allocated to Internet marketing that they won’t be able to tell if Search Engine Optimization (SEO) is a viable marketing channel. Quite often SEO is viewed as a black box that is unknowable, so people don’t want to try it. SEO’s are difficult to gauge since there is no formal governing certification board. Some are good, some are bad. Some are dangerous, and some are high quality. Whoever is doing the hiring of the in-house member or consultant, make sure they are familiar with SEO. It’s the technical equivalent of a non-programmer hiring a programmer – you wouldn’t dare do it.

2) Pay-Per-Click Advertising

The model for pay-per-click (PPC) is simple: Advertisers tell search engines how much they are willing to spend per click from a search page onto the advertiser’s website. The more advertisers bidding on a keyword, the more that keyword costs. It’s like a perpetual auction for traffic to your website.

This is much simpler to start than SEO, so many small businesses venture into PPC with very little experience, and are sometimes successful. Depending on your service area and type of service, you can plan on paying between $0.10 and $4 per click.

The same rules apply here – be familiar with Google AdWords at the very least when looking to hire a consultant. Hiring an outside consultant often makes more sense with PPC because after several months of optimization, a campaign can function well on its own.

3) Local Maps Optimization

If you’re a locally focused business with a brick & mortar location, local maps optimization is a fantastic candidate for your business. It’s a no-brainer in fact. The funny part about this is that you’ve likely never heard of it.

When you complete a search on Google for a product or service, quite often you’ll see a map with local businesses plotted on it come up in the search results. This is similar to SEO where there are moves you can make algorithmically to prove yourself more relevant than competitors in Google’s eyes.

Find a consultant to help you set up and optimize your profiles. Make sure they can teach you about citations and site schemas so you know that they have expert knowledge. Checking a past portfolio never hurts either.

4) Affiliate

If your product or service is such that you can sell it online, affiliate programs may make a lot of sense to try out. The idea is that you offer a decent commission (upwards of 20% is usually in good taste), and then you allow other internet marketers to sell your products for you in exchange for that commission. This gives you a large, motivated sales force rather simply.

Working with someone who has affiliate managing experience is a good thing here because you can do a lot wrong. Offer too small of commissions and no one will bother selling your product. Offer too large and you’re throwing money away. Let too many affiliates come onboard, people trying to cheat will get lost in the sea of data. Let too few in and you won’t see the sales volumes you’re seeking.

Depending on the affiliate network, you’ll be paying between about $500-$1000 per month just for being listed, so it makes sense to do it right. Affiliates are excellent, though, because they’re a large sales force that you only pay when they sell something for you; whereas, with PPC, you’re paying just to have people visit your site, whether or not they make a purchase.

I hope you’ve found these marketing channels informative and are considering trying them out on your small business! Let me know your thoughts in the comments.

All downtimes are from iHostGreen.co.uk data centers. If there will be still issues, we will just switch web hosting provider.

PS. Coming soon: new hosting offers from our partner network!

What SimpleMediaCode are looking for

From guest bloggers we will wait any tips, experience and expertise shared with and for Business and Small Business, freelancers and web entrepreneurs. In current state not interested in news posts about new Apple, Google, Facebook product or service, when post length of interest is just few weeks until next product relese.  What we are looking for is article * – well written in English with at least 500 words in magazine like style – with added value. We don’t want to limit of promoting new products or services, unless it’s nor “article distribution“. No one is getting benefit from duplicate content.

Can You write such article? Write for Us!