Newsletter content of yesteryear, repackaged in a fresh way or retold from a new angle, can still be very effective if executed properly. Consider reusing your old How-to’s, FAQ’s, and other content used in your previous newsletters as a time management tactic when you’re starting to gather content for the new blog or e-book. The methods used to recycle and revamp old material, may just be the best way to launch your new endeavor online with content that you know has quality. The following are 5 tips on recycling old newsletter content….
How to Improve Your Business’s Online Reputation
These days, a business’s online reputation is everything. Because many consumers use the opinions of others – rather than advertisements – to make purchasing decisions, building and keeping a great reputation for your business online is absolutely essential. Wondering how you can keep a great online reputation or improve a not so great one? Read full article to find out how!…
Content Strategy: The New SEO
Here’s the skinny on content strategy: first of all, everyone from an interactive agency to a baking supply company either has one or needs one. The content strategy streamlines your content production and gives it a purpose and a place. A content strategy is an integral part of a marketing strategy, and just like a marketing strategy, it is highly specific to each company. There are, however, some general principals to get you started….
4 Marketing Channels Your Small Business Hasn’t Tried Yet
AJ Wilcox: As a professional Internet marketer, I speak with businesses constantly who haven’t considered several viable marketing channels for their small to medium-sized business. In this article, I’d like to get you started considering whether these make viable channels for you….
5 Reasons Businesses Should Migrate to Google Apps
While most of us are already familiar with and have already adopted the increasingly popular Google email server, Gmail, many businesses have remained rooted in the traditional language of on-premise servers like Microsoft Exchange. Considering the fact that in this day and age, all types of data are moving to the cloud, this blog article will describe 5 reasons why it makes sense for businesses to make the move to Google Apps….
